HOW’S lockdown for you? Bored, searching for ways to evaluate life and make a better world, uninspired during these difficult times? Then look no further and enter the world of the social influencers.
They are there to help us match our exact requirements with ‘thought leaders’, to inspire engagement in tailored services such as fashion, health and fitness, food and drink, hair and beauty, lifestyle, technology – the list is endless. It helps to be rich and famous, of course, but even those of us with the most humdrum of lives, slogging at work, bringing up children, caring for the elderly, nursing the sick, volunteering to help those less fortunate, can do it. Just chuck it all in and become a social influencer; after all, we are constantly told by the chattering classes that anything is possible these days.
Listed amongst the top 25 UK influencers are the super-rich David Beckham, son Brooklyn, actress Emma Watson and another footballer, Gareth Bale. Even Sarah Duchess of York is at it. Resembling Mrs Overall, Fergie appears on her social media page, mop in hand, ready to tackle the washing up and scrub what looks like a pristine kitchen floor. Launching her ‘Storytime with Fergie and Friends’, the duchess exhorts her followers to ‘get a bit of magic going here’. She brandishes a toy unicorn and insists that viewers are not alone, accompanied by a brace of rag dolls with complementary red hair and an assortment of other toy ‘friends’.
For the lovelorn and those seeking inspiration and fulfilment with ‘flawless and fascinating insights into their lives’, one sure way to bring out the Greta Garbo in even the most gregarious socialite is to scroll down Influencermatchmaker.co.uk, which trumpets that there are 20 Instagram influencers that ‘you should be following’. Pictured are a collection of immaculately groomed, perfectly toned, twentysomething self-obsessives of differing or interchangeable genders with what appear to be caterpillars for eyebrows, seeking fulfilment in their oh-so ‘busy lives’ by cavorting about in vacuous self-promotion before the march of old father/mother/parent time or botox eventually catches up with them and the next load of fame hunters take over.
Surely the ultimate social influencer during these extraordinary times is World War II Army veteran Captain Tom Moore. His selfless and extraordinary fundraising achievement in completing 100 laps of his garden in time for his 100th birthday has raised £25million for the NHS, and counting. Displaying a humility sadly lacking in some others, Captain Moore is confident that ‘tomorrow will be a good day’, believing that the country ‘will come out the other side’. With his incredible efforts, Captain Moore surely embodies the true spirit of the nation during this time and is an inspiration for us all.