“Talk like a hippie, act like a gangster”. Originally said of Hollywood, in fact true of all “creative” professions. Good advice for any young person starting out in the world of work is to watch their back if they are told on their induction day that “this company is a family”, or “we want this to be the best experience of your working lives” or whatever New Age cliché is in vogue. What you will really find, as poor James Damore did this week, is not genuine diversity of opinions but a suffocating conformity of cool.
So it’s absolutely no surprise that Google acted as it did in response to Damore’s politically naïve if scientifically reasonable memo. Far more sinister and terrifying is that, according to widespread reports, the company is extending its ideas on wrongthink to its search algorithms, actively demoting anything that does not agree with its worldview.
That view, of course, is essentially the cultural Marxist one that, as Niall McCrae wrote so eruditely in TCW a few weeks ago, has almost completely taken over our society, and seems to have been embraced most enthusiastically by major corporations, to such an extent that a machine-learning company like Google is now demonstrably anti-science.
How on Earth has cultural Marxism triumphed in such a way? It is often said that its genius was to commit to transforming society from within, via a “long march’ through the institutions. Maybe, but arguably an even more brilliant insight was actively to align itself with powerful but anti-democratic corporate interests rather than seek to overthrow them.
The undoing of classical economic Marxism proved to be that it was entirely open in its desire to crush very powerful enemies. Heavily influenced by the doctrine of historical inevitability, it saw no need to hide its intentions. Thus knowing they were locked in an existential battle for survival, powerful vested corporate and financial interests in Western countries bankrolled right of centre parties, who then made sure that the gains of capitalism were spread widely enough to ensure violent revolution never happened.
In contrast, cultural Marxism correctly saw that the corporate mentality was its natural ally: both seek monopolistic domination over consumers sliced and diced into rigidly defined, internally homogenous segments that can be easily manipulated, or even forced, to buy what is on offer. The language of group-based identity politics mimics exactly the marketing segmentation practised by major corporations: we are all gay or straight, white or black, men or women and so on, but never, ever individuals.
Thus, corporations now actively sponsor social justice causes and identity politics events such as London’s Gay Pride. The circle is complete. The class enemy has become the comrade.
Although things may look currently very black for social conservatives, this may actually spell the beginning of the end for the domination of political correctness: hitherto it has proved a vague and ethereal foe, hard to pin down in ways that resonate with average people. It’s now glaringly visible alignment with powerful corporatist interests makes it much easier for conservatives to attack.
As New Right blogger Paul Joseph Watson is fond of saying, “conservatism is the new counter-culture”, and the fight back has already begun.