A leaked memo from the Behavioural Insights Team to the Health Secretary Nadhim Zaharri has been seen by TCW …
NOW that the public have been successfully infantilised by the Hands-Face-Space mantra, the Behavioural Insights Team believes that Project Terror can be taken to a more mystical level. Consequently, we have devised a range of new terms that we believe will embed compliance in the difficult months ahead.
The Jab of Immortality
The word ‘vaccine’ does not sufficiently convey the benefits of the treatment we are advocating. To dispel doubts about the efficacy of their regular injections, we should imply that it will allow them to live forever. We have no doubt that this will be believed.
The Mask of Invincibility
To counter contrarian voices who say that masks are harmful to the health of the wearer, we should take inspiration from Greek mythology, which described the Cap of Invisibility worn by Athena, the Goddess of Wisdom. As we all know, masks are indeed useless – but they are an essential tool in the implementation of The Terror. We think BoJo will like this one.
The Elixir of Life
‘Sanitiser’ is a cold word redolent of care homes and hospitals. In shops it is normally found in dirty grey bottles that have been touched hundreds of times. The Elixir of Life, available at every venue, in clean blue and yellow bottles would be a superior product to persuade people of the dangers of relying merely on skin to protect them. Perhaps Pfizer could sponsor the Elixir.
The Force Field of Impenetrability
It is satisfying to see significant numbers of the public who are prepared to throw themselves under a 40-tonne wagon rather than pass someone on the pavement. However, to amplify the messaging about keeping a safe distance, we should explain that a distance of two metres creates an impenetrable barrier that stops all viruses from travelling.
The Isolation of Hope
For the millions who will soon be in isolation, we need to impress upon them that their suicidal thoughts, lack of exercise and poor diets are indications that their experience is working. When it is over, they will be allowed a brief period of relative freedom before their next isolation.
The Pass of Freedom
‘Vaccine Pass’ is a clumsy name for the new digital identity card. We could do the same as the Italians and call it a Green Pass. However, our preference is to take our lead from the Germans, one of whom coined the phrase ‘Arbeit macht frei’, only in this case we will emphasise ‘The Pass will make you free’.
The Doom of the Immune
As well as embedding our familiar messages, we also need to continue to counter the opinions of rogue scientists and others. One often repeated suggestion is that the vast majority of people have a natural immunity that will crush the virus with little or no medical intervention. Whilst this is true, it does not fit well with The Terror and must be dealt with.
Baulk at Talk
We endorse what an Australian minister recently said about the dangers of the public talking to each other. Our destruction of public houses and restaurants is working well, but we must encourage citizens to report any gatherings that might allow people to question the reasons for the growing number of restrictions.
Coerce the Unclean
Regrettably there are still a significant number who have not accepted the ‘vaccine’. We need to demonise these people as ‘Unclean, plague carriers’, who are responsible for our new variants that are causing ever-increasing numbers of the ‘vaccinated’ to become seriously ill. We must take whatever action is necessary to eliminate a control group.
We firmly believe that this approach will bring continuing success to Project Terror.