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HomeCulture WarHarmless stupidity? No, I’m A Celeb has a sinister agenda

Harmless stupidity? No, I’m A Celeb has a sinister agenda


THE girls at my health club are cheerful and friendly and always up for a bit of banter. One of them, Lily, was cleaning the gunk out of the drains in the shower by the pool and pulling amusing faces about how disgusting it was. OK, I said, how much would you have to be paid to eat it?

Lily grinned: ‘I’m thinking I’d go high. Maybe £300,000? But then I’d come down to £100,000.’

‘Yeah, but you just know you’d do it for less. They’d low ball you with a £50,000 offer and I bet you’d take it.’

‘I would,’ she agreed.

‘Well, I dare say it wouldn’t kill you. Think of all that crap they have to eat on I’m a Celebrity . . . Get Me Out Of Here.’

‘Oh, I’d LOVE to do I’m A Celebrity,’ said Lily.

I thought for a second and realised I definitely wouldn’t, no matter how much they paid me. Sure, it might seem like easy money to spend a few weeks in the Australian jungle eating bugs, kangaroo testicles and suchlike in the company of C-list celebrities. But it’s the principle. Why would you engage in something so crass and desperate as to allow yourself to be ritually humiliated for the delectation of the mob? What price your soul?

This might make me sound ridiculously high-minded or over-privileged (‘you wouldn’t say that if you knew what real poverty felt like!’) But I think it’s more a symptom of how much my world-view has changed in the last couple of years.

Until recently, I might have thought of programmes like I’m A Celebrity as harmless stupidity. Now I’ve come to realise that they are much more dangerous than that. They are part of a concerted assault on our dignity as human beings. They are designed to reveal us as the Predator Class elites have always seen us: useless eaters, cattle, obedient slaves whom they can mock and torment at will. We think it’s our game which we’re playing voluntarily but it’s not. It’s their game. By holding ourselves in such low estimation we prove to the Predator Class that their contempt for us is justified. It gives them Karmic permission to treat us as badly as they do.

Consider also the most important feature of I’m A Celebrity: the notorious ‘Bushtucker Trial’ in which the participants are required to eat all manner of creepy-crawlies. It might seem like coincidence that the series – first broadcast in 2002 – anticipated by almost two decades the World Economic Forum’s ‘You vill eat ze bugs and be happy’ agenda. But that would be to underestimate the deviousness and long-term planning with which the Predator Class manipulates popular consciousness, especially via the entertainment industry. It’s known as ‘predictive programming’. They show you what you’re going to do years in advance so that by the time it becomes your daily reality you are already halfway to accepting it.

Eating bugs is not a natural thing for humans. Nor is it a healthy one, for insects are riddled with parasites. So how on earth would you go about persuading the masses to do something which goes against all their instincts? Well, one way would be to reposition bug-eating as something heroic, admirable, beneficial, safe. That’s what I’m A Celebrity does. If you succeed in the ordeal of the Bushtucker Trial, you win the admiration of your TV audience and the gratitude of your campmates (who are rewarded with treats such as beer or extra food).

Would you, the audience sitting at home, be capable of such a thing? Well, you wouldn’t normally but now you’ve seen your role models – once-famous footballers and suchlike – doing it on TV you might reconsider. After all, these people are probably way richer than you and more spoilt and pampered. If they can do it, why not you?

Also, you know that eating bugs is perfectly safe because they’d never allow it to be shown on TV if it weren’t.

And TV would never lie to you, would it?

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James Delingpole
James Delingpole
James Delingpole is host of the Delingpod podcast. The Delingpod: The James Delingpole Podcast (

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