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How long have they been nudging us?


THE aftermath of the covid tyranny has many people asking questions for the first time, such as: Have previous vaccines been necessary and could they too have caused harm? What are they putting in our water? What are chemtrails really about? Who is running the show: politicians or those behind the scenes such as BlackRock, Vanguard, and the likes of Bill Gates? 

The question that currently stands out above all the others for me right now is: ‘Are psych-ops and nudge units something new?’ 

The Centre for Behaviour Change, set up by University College London in 2014 and headed by self-proclaimed communist Susan Michie, and the Behavioural Insights Team, set up by the coalition government in 2010, have come to public attention and scrutiny in the last three years, but it’s not unreasonable to question whether such sinister practices were used by governments prior to the inception of these organisations. 

There’s nothing to suggest that individual organisations with specific names previously existed, but there is one word that can easily be used as an umbrella term to prove that governments have, for decades, been involved in influencing human behaviour and nudging us to change it. That term is ‘socialism’. 

Many TCW readers will be familiar with Michael Parkinson’s 1985 interview with Yuri Bezmenov, the Russian defector who warned us about the four evil tenets of creeping communism: Dehumanisation, Destabilisation, Chaos, and Normalisation. 

The ceding of more and more control of our lives in exchange for free stuff, medical care, childcare places, education, housing and welfare over the decades has resulted in an out-of-control nanny state. Much more significant is the belief that government is benevolent and would never harm us. This is the most terrifying aspect of creeping communism the world has ever seen. 

Until now. But the questions many are beginning to ask may be too little too late when our race to the bottom appears completed. Bezmenov’s explanation of ‘normalisation’ illustrates this when we consider our now complacent attitude towards the number of stabbings on our streets. We have given up on the possibility of a conversation which might prevent the tragic loss of such young lives for fear of being called racist and because we have been nudged into believing that the lives of young, working-class white boys are worthless.

Hindsight is a wonderful thing, and I’m wondering how many people would have taken advantage of their free stuff that enabled and empowered single parenthood if they knew their child was going to be next. 

Hindsight also teaches us that it’s pretty obvious by now that the entire point of the long march through the institutions was the wholesale infantilisation of the population. The modus operandi was nudging in the form of worshipping at the altar of consumerism, while distracting us with celebrity scandals and fear porn on 24-hour TV channels. 

Then there are the more nuanced forms of nudging. British Gas, HMRC, and the Law Society among others play sinister-sounding warnings at the start of each phone call, explaining that they are a ‘diverse team and abuse won’t be tolerated’. I’m assuming this means they are already aware that the likelihood of somebody losing their cool with one of their employees is quite high, and this doesn’t feel like a coincidence when discussing the current number of people attempting to access mental health services. 

It starts to be understandable why people might lose the plot when every issue on every aspect of life is designed to frustrate you. Getting through to speak to anyone on the phone for whatever reason – calls that should be brief and straightforward – is but one example. You go from one automated option to another and after that can have an hour-long wait to speak finally to a person who you can barely understand or doesn’t care. Worse is that they possess the power to terminate the call without warning because nudge has programmed them to believe that any (almost inevitable) human frustration or irritation is treated as abuse.

That’s a microcosm of the depersonalised and disempowering modern world, nudged into an impotence that’s enough to drive anyone into the underground of Dostoevsky’s novella. 

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Rebecca D’Amato
Rebecca D’Amato
Teacher of emotional education at The Academy of Emotional Education.

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