Sunday, April 21, 2024
HomeBBC WatchJust like the BBC, ITV aims to change the way we think

Just like the BBC, ITV aims to change the way we think


THE Greenslade/Guardian horror story at heart of UK journalism which I wrote about here has revealed just how far the profession has become twisted into disguised propaganda of an anti-British kind.

We have known for a long time that the BBC is institutionally biased throughout its networks towards a Blairite cultural orientation and regards conservative cultural norms as demonic. Even Ofcom, widely regarded as a fellow traveller in this cultural war, has warned the BBC against its presenters pouring forth their own views to the viewers and listeners. But this will continue: the BBC cannot help itself, so deep is the rot. Other mainstream broadcasters are much the same. Channel 4 News is a kind of woke parody – remember Jon Snow’s ‘F*** the Tories’ at the Glastonbury Festival? Institutional bias is embedded for us all to see – and boycott.  

The main channels jointly issued a short film last July to tell the nation what its identity is and what its narrative is, essentially cementing the ‘progressive’ lens over all their coverage, no doubt with Ofcom’s full support. The message is roughly that of the Danny Boyle show before the London Olympics: the UK is a multicultural bonanza of Blairite life, a kind of Notting Hill Carnival of joyous intermingling of races and cultures with the NHS at the pinnacle. The official text of the clip says: 

‘The film tells a moving message of unity and pride through the lens of British TV. It draws our attention to the countless stories that have changed us and helped us see the world differently, reminding us of the role British TV can play in our own stories too, with the powerful point: “This is the story of everything we’ve done. And everything we could be. This is us. This is who we are. Our stories are your stories”.’  

It struck me with Danny Boyle’s show and now this MSM mission statement that their presentation of ‘our stories’ is a rewriting of our story, in that it omits the unique role played by Britain with its allies in fending off a genocidal regime which might have conquered Western Europe and beyond, and nearly did. The stand taken by ‘us’ in fighting for freedom and democracy is erased from ‘our story’ by the broadcasters. Carolyn McCall, CEO of ITV, tells us: ‘Our focus is reflecting a full range of experiences, bringing people’s lives centre stage and providing insight into how we see ourselves as well as how we look out into the wider world.’ The ‘we’ here are the liberated middle classes who don’t like the mainstream identity of the people of the UK. The BBC’s Charter commits it to being fair to a range of opinions, but now we are being told what to think. 

ITV has made this project of changing what we should think official with its Social Purpose Overview. This is a cultural action plan to take the ‘Danny Boyle’ agenda further. To see more, go to the link and scroll down to the section headed ‘Fostering creativity by embracing diversity’. Among all the official processes for promoting progressive cultural change and eradication of cultural conservatism we find Point 5: 

Educating and developing ourselves so everyone understands racism and their role in creating an inclusive culture 

·         mandatory race and inclusion training for all staff and on-screen presenters and commentators 

·         inclusive leadership training for all managers 

·         Race Forward development programme which enables minority ethnic talent progression and inclusive culture change 

ITV are just as woke as the BBC and Channel 4, as the Meghan bombshell and its deeply divisive collateral damage are showing us. They are trying to change the way we think, as well as changing our view of our identity and history. A range of views is now not a concern, it seems, as the network filters out the likes of Eamonn and RuthPiers Morgan and Alistair Stewart. And indeed as LBC ejected Nigel Farage

So there is no escape, unless Andrew Neil’s new broadcasting venture succeeds in breaking free from the thought crime police who aim to stamp out genuine diversity and inclusivity. Otherwise all our broadcasting is a version of Pravda: a propaganda machine fully approved by this ‘Conservative’ Government.  

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Timothy Bradshaw
Timothy Bradshaw
Timothy Bradshaw is a Theological lecturer and Anglican clergyman

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