A campaign to encourage women to have smear tests in the battle against cervical cancer is missing one key word: women.
Cancer Research UK refers only to ‘everyone aged 25-64 with a cervix’ as its targets in cervical screening awareness week.
This, it says, is an effort to be more inclusive of transgender people.
The charity confirmed that the words were chosen to avoid excluding those who are biologically female but identify as men.
What next from the PC brigade? A cancer campaign aimed at ‘people aged over 50 with a prostate gland’? Or an Adam’s apple, for that matter?