In response to Will Jones: Decline in baptisms is a tragedy for the country as well as the C of E,
Greenlander wrote:
Imagine if Apple iphones had only 3 per cent of the mobile phone market: what would they do about it?
Sack the CEO for a start, do some market research to see why people aren’t buying their phones, and do some advertising and get out there rather than relying on the hope that people will go into the Apple store. Emphasise that salvation is free and lastly believe in their product.