In response to George Maggs: Amidst the conference despair, a glimmer of hope, Don Benson wrote:
This is a good analysis.
I am always amazed at the inability of most politicians to understand the most basic rules of selling. In their case, they are selling the benefits of people voting for their party, and hence their government, into office. They have to speak to, and convince, hearts and minds. And one of the first rules of selling is that you do not rubbish your competitors; to do that draws attention to them and displays your own nasty side which undermines your own integrity – it also turns what should be a positive pitch into a combative, negative pitch.
What the Conservatives need to do is paint a picture in voters’ minds of how good their lives can be under a Conservative government. And the first essential is to have a philosophy (or ‘narrative’) that can clearly explain how and why this can be achieved. For all sorts of reasons they have jettisoned that philosophy and are floundering around with supposed pragmatic solutions to patch up the glaring social, economic and technical inadequacies of the consensus they have tacitly accepted with the other parties. They have become a dying party, dusty from the unmoving, stale air of mental atrophy and moral decline. Nothing to say.
Theresa May is now the vacuum at the centre of this precarious state of the Conservative party. She long ago became captive to the ‘progressive’ agenda which comprises those irrational notions which come under the umbrella of political correctness. But irrationality doesn’t sit in a silo; where it infects your mind on one issue it soon enough infects your thinking on other issues. It’s no surprise that our great Brexit project is characterised by negativity and negotiated surrender.
Only a new, morally reborn younger generation of Conservatives can rescue their party from the disaster it currently faces. Our nation is on a knife edge as we wait to see if it will happen.