On the #DartGirls furore, Martin Daubney on Twitter makes his views abundantly clear – and wins massive public support
Over 200k interactions with one tweet, around 95% positive on topic #DartGirls Message is clear: huge majority of public do not stand with the censorious, tyrannical bullies who force companies into cowardly PR climbdowns. It’s time brands grew some balls & stood up to bullies>> pic.twitter.com/sRte77a67P
— Martin Daubney (@MartinDaubney) February 1, 2018
Indeed. A minority of bullying, censorious politically correct ‘liberals’ exercise extreme power over commercial brands, even those which do not serve them. Why, and why are they so zealous in using it?
The answer to the first question lies in their hugely disproportionate attraction for advertisers. In terms of income, urban liberals are considerably richer than the average Briton and, crucially, have much higher disposable income. As most lucrative forms of advertising are for discretionary spending rather than necessities, someone who has a disposable income of £5,000 per month is vastly more sought-after than someone who has £50.
Such is the skew in purchasing power that the permanently offended can target not just brands, but those companies that advertise with them, threatening them with the opprobrium of the well-heeled demographics they fight very hard to retain. This chaining effect allows PC fundamentalists almost limitless commercial – and therefore mass cultural – leverage. A notorious example was the ‘No More Page 3’ campaign. Knowing the Sun’s readership was rather partial to looking at beautiful young women au naturel and would never kowtow to political correctness, it instead targeted the newspaper’s advertisers. In a flash (no pun intended), the iconic page was no more. Similarly the organisation ‘Stop funding Hate’ successfully managed to intimidate Lego from advertising in the Daily Mail.
All that has a certain ruthless commercial logic about it, but the power of the politically correct even seems able to subvert the laws of supply and demand. For instance, last year David Gabriel of Marvel Comics blamed ‘diversity’ for a slump in sales. Presumably, as befits someone in his position, he weighed his remarks extremely carefully. Nonetheless, he was immediately forced into a ‘clarification’. Likewise, liberal smugfests such as the Oscars are facing sharp declines in viewing figures. Even red ink on the balance sheet seems unable to stop liberalism from marching on and on.
The reason, as the conservative commentator Ed West notes, is that liberalism is the ‘high status faith’ of our times, membership of which is essential for admittance into polite society. Like any fundamentalist religion, it is constantly looking out for signs of heresy amongst its adherents and sin amongst the non-believers. Hence the endless virtue-signalling by the liberal classes to prove faith, and the witch-hunting of darts girls and grid girls.
The commercial power of the politically correct to bully brands won’t be solved until there is an economic realignment that skews income distribution back towards the poorer sections of our society. Nonetheless it would still be helpful if someone or some brand, Luther-like, stood up against the corrupt and intolerant liberal church. One feels that such is the groundswell of resentment in the country over the recent attacks on the livelihoods of working-class women that it would prove commercially hugely popular. The spell may finally be broken and liberalism forced to sheath its claws.
In that spirit, it is high time for The Sun to bring back Page 3.
‘Here we pose, we can do no other. . .’