A RATHER weird email is being sent out by the Telegraph asking recipients if they would rather not hear from the newspaper about its Mother’s Day marketing offers.
It says: ‘We understand that this can be a sensitive time for some of our readers. We would never want to make it any more so.
‘If you would rather not receive any messages about Mother’s Day from us, please opt out here. Don’t worry, you’ll continue to receive all of your usual communications.’
So what are the Telegraph’s commercial people getting at? It is hard to be sure. Are they worried about upsetting some non-mothers, or bereaved mothers?
Perhaps in these days of hair-trigger offence-taking and the instant Twitter storm, they fear being accused of ‘micro-aggression’?
In that case, are all motherhood celebrations and is all motherhood marketing to be curtailed because of such ‘woke’ apprehensions? Discuss!
